The 3 elements to excellent written content.
Once you sign up to the Connect Program, you’ll be asked to send in your site’s content so that we can begin web development and design. To help you out in writing the content, we’ve put together what we concluded are the three most important elements of written content for most businesses.
In terms of written content, these elements are all you need for a bold impression that converts visitors into customers.
Element #1: write about the problem you are solving and why your business is the solution to it.
All businesses are built on creating solutions for the people around them. Your company’s site must discuss the problems your business is solving. And you must make clear to visitors that your business is the solution to their problems.
From all the businesses we have worked with through the Connect Program, 90% of their older websites (which we recreated from scratch) failed to address the problems and solutions to their visitors. Remember that the problem is what your potential customer is going through right now. The solution is your company’s services or products. If they are not both addressed (the problem & solution), very few people will be persuaded to use your company’s services or buy your products.
Let’s look at the Devils for Businesses site as an example of what we mean here:
(click images to expand them)
Content highlighted in green addresses the solutions.
Content highlighted in red addresses the problems.
Notice how problems and solutions are presented all throughout the pages of the Devils for Businesses project.
In fact, they are even presented in our ‘update form’ which is only used by people who have already signed up to our Connect program. We use that to remind connected businesses that nowhere else could they have a website developed, maintained, and updated while only paying for a $20/month web hosting fee. If you do the same, it will help you in increasing your company’s customer lifetime value.
Element #2: write factual information and cite statistics/data to guide visitors in choosing your services/products.
Buyers are smart with their money (they need to be). Use statistics and factual information to let them know they’re making a rational decision when choosing your company’s services or products.
Let us look at a web page of ADZvantage, LLC. as an example ( an Arizona mobile billboard company that is a part of our Connect Program). Notice how they present content that allows their site visitors to make a rational decision when choosing billboard advertising.
Element #3: write about the people behind the business.
This last part is vital, but why do people care to know anyways?
Simply put, potential customers will want to know about you in an effort to eliminate their own fears and feel more trust towards your company.
Before this, you’ve discussed the problems your visitors are having and why your company is the solution. You also guided visitors through a rational buying decision to chose your business. The last part is to address people’s natural need to know who they are going to be doing business with.
You could write your entire site's content in 10 minutes or less.
We’ll guide you through the entire process of writing the perfect content for your site. And you’ll be able to have all the elements we’ve discussed above without a single sweat. It will save you time and energy.